Citizens Advice Bureau



Pricing of goods

Extent: Jersey
Updated 25 November 2013

1 For information on your statutory rights as a consumer see 13.1.0.L1 A shopkeeper has the right to set the prices of items being offered for sale, and these prices may be changed at any time up to the moment of sale, i.e. until the 'contract' between vendor and purchaser is agreed.

2 A vendor has the right to withdraw any item from sale at any time, and the purchaser cannot insist that an item is sold at any particular price which may have been displayed or advertised.

3 Where a genuine mistake has been made in the pricing of an item, the vendor may point this out to the customer at the point of sale (for example, a client may be told of a price change at the supermarket checkout). It is then up to the customer to decide whether to purchase the item(s) at that price.

4 Should the mistake be noticed after the sale, it is then too late for the vendor to claim any extra money but he may offer a refund if the purchaser has been charged too much. Similarly, the purchaser cannot claim to have been overcharged, if he accepted the price at the time of the sale, as long as no attempt was made to incorrectly describe the goods to mislead the purchaser.